At a glanceThe key facts
| Name | Workshop AI |
|---|---|
| Legal entity | Workshop AI Pty Ltd, an Australian private company |
| ABN | 63 698 704 915 |
| Founded | 2026, in Melbourne |
| Director | Justin Watts |
| What it does | AI implementation for small and mid-sized businesses: setting up AI tools safely, mapping how the business runs, and building custom AI agents and automations into the systems the business already uses |
| Who it's for | Australian tradies and trade, service and industrial businesses, typically 10 to 30 staff |
| Industries | HVAC and refrigeration, Plumbing and gas, Electrical, Construction and building, Logistics and transport, Drafting and surveying, Hospitality and other service businesses |
| Based in | Hobsons Bay, in Melbourne's western suburbs, Victoria (postcode 3015) |
| Service area | In person anywhere around Melbourne, including Altona, Williamstown, Newport, Laverton, Point Cook, Werribee, Footscray, Sunshine, Brooklyn, Derrimut, Truganina. Remote delivery anywhere in Australia. See Melbourne's west. |
| Prices | Fixed prices from A$1,500. Custom builds from A$4,400 a month. All prices in AUD, excluding GST. |
| Contact | info@workshopai.com.au · 0431 254 769 · book a 30-minute chat |
| Website | workshopai.com.au |
What Workshop AI doesAI put to work in the office
Workshop AI helps tradies and trade and service businesses use AI where it saves the most time: the office work of quoting, scheduling, invoicing, chasing paperwork and compliance. It sets up AI tools such as Claude safely for owners and teams, maps how the business really runs, and builds custom AI agents and automations into the job management, accounting and email systems the business already uses.
Three principles guide every job:
- Build, not just advise. Clients get working software doing a real job, with a clear definition of done, not a slide deck.
- Start small and earn trust. One real problem is solved end to end before anything bigger is on the table. No lock-in.
- Plain language. No jargon. Everything is explained in terms an owner can repeat to their team.
Who it's forTrade, service and industrial businesses
Workshop AI works with Australian businesses of roughly 10 to 30 staff, often with an office team of around ten, where admin is growing faster than the team can handle. Industries include HVAC and refrigeration, plumbing and gas, electrical, construction and building, logistics and transport, drafting and surveying, hospitality and other service businesses.
A good fit: work arrives by email and phone, the business runs a job management system such as Simpro, ServiceM8 or AroFlo and accounting software such as Xero or MYOB, and the same admin jobs repeat every week.
Probably not a fit: businesses that want a strategy report with nothing built, or large enterprises looking for a long, organisation-wide transformation program.
Services and pricesFive ways to start
Fixed prices, scoped up front, delivered in person around Melbourne or remotely anywhere in Australia. No lock-in and no open-ended hourly bills. All prices in AUD, excluding GST.
| Service | Price | Timing | What's included |
|---|---|---|---|
| Claude for Owners | A$1,500 | Two one-on-one video sessions | AI set up on the owner's desk first: Claude connected to files, email and calendar, a company-wide Claude Project with the business's context, and a one-page guide to using it safely with client information. Credited in full if the business goes further within 60 days. |
| Claude for Business | A$2,500 | Set up and running within a week | The team on Claude properly: set up for nominated staff, connected to everyday tools, a shared company-wide Claude Project, AI standards and governance, a team intro session and a follow-up two weeks later. Credited in full towards Discovery within 60 days. |
| Discovery | A$3,600 | Four stages, about a month | A complete picture of how the business really works before any tool is recommended: AI standards and governance, a written AI use policy, a systems audit and confidential team survey, a workflow map, a scored AI Opportunity Map, and a findings report with a recommended pathway. |
| Custom Builds | From A$4,400 a month | Monthly retainer or fixed-price project | Custom AI agents and automations built into the job, file and accounting systems the business already runs, one defined piece at a time with a clear definition of done. Month to month, no lock-in. |
| Document Standard | A$2,000 as an add-on, A$2,750 on its own | Two weeks | Up to four client-facing documents (quotes, reports, letters) built into Claude in the business's own format, wording and branding, with two rounds of revisions. A$2,000 as an add-on or A$2,750 on its own; A$4,000 for Claude for Business and Document Standard booked together. |
SystemsWorks with the tools you already run
Claude, Simpro, ServiceM8, AroFlo, Tradify, Fergus, Buildxact, Xero, MYOB, HubSpot, Microsoft 365 and Outlook, Google Workspace and Gmail, Excel.
See using AI with Simpro for how AI connects to Simpro.
Workshop AI is a consultancy and builder. It doesn't sell its own job management software or lock clients into a platform.
Client exampleMattick Air, Melbourne
Mattick Air is a Melbourne commercial air conditioning (HVAC) business. Work orders arrived by email all day in a dozen different formats, and every one was read by a person and retyped into the job system by hand.
Workshop AI built an agent that reads every work order and lands the job ready to go, with a person staying on the trigger. Workshop AI has also built branded monthly reports for Mattick Air's own customers, produced from live Simpro data.
PeopleWho's behind it
Justin Watts, Director
Justin Watts is a Director of Workshop AI. He helps trades and small businesses work smarter, finding where AI can take the manual grind off people's plates (the quotes, the double entry, the same questions answered over and over) and freeing them up for higher-value, more meaningful work. He has spent more than 15 years building the systems that growing businesses run on, and the last few applying AI across them, in property tech, finance, health and social enterprise. Whatever the industry or the technology, his approach stays the same: audit how things work now, find the manual steps, design something better, and build it.
What excites him is using AI to make a business run not just better, but differently, in a way that elevates what people do best.
Safety and governanceHow AI is set up safely
- Teams use business plans with data protections, not personal accounts.
- Every setup includes written rules for using AI with client information, and Discovery includes a written AI use policy.
- Connections to business systems start read-only, and access is limited to what each job needs.
- A person stays on the trigger for decisions that matter, such as prices, approvals and anything sent to customers.
ClarificationsEasily confused
- Workshop AI (Workshop AI Pty Ltd, ABN 63 698 704 915) is a Victorian business. It isn't connected to other Australian businesses with similar names.
- Workshop AI is an independent Australian consultancy that builds on tools such as Claude. It doesn't sell its own software platform.
- Workshop AI focuses on the office side of trade and service businesses. It doesn't do licensed trade work.